Sam Cook

Samuel Cook is a SaaS product researcher who's been immersed in both B2B and B2C software for over 10 years in various roles, including technical product writing, marketing, and research. He has also been a prolific and trusted ghostwriter for multiple C-suite executives within B2B SaaS companies, with thought leadership content that has appeared in Forbes and Entrepreneur magazine. As the Head of B2B Strategy and Deveopment, Sam utilizes his experience within the software industry to provide deep and and approachable strategy guides for software buyers across various niches, including internet privacy, IT security, and more. He derives a signficant amount of satisfication from helping software buyers get an advantage in the sales process. He brings together his various experiences, including working previously as a Content Director for a B2B SaaS company, to unravel sometimes confusing product features and marketing language.